Freelance Social Media Executive

Social Media Management

The role I cover as a freelancer consists of the creation and design of images and video Instagram Stories for various purposes. The process, in summary, consists in creating stories for all the clients weekly and scheduling them through Facebook Business Suite or publishing them manually through Instagram or Facebook. As shown in the work below, my process involves the creation of different kinds of Instagram Stories utilizing Canva; interactive, emotional, and aesthetics while making sure to follow the client's brand identities and the communication strategy objectives for the various activities. One of the most important aspects of this role is to understand the goal of the brand and to unleash a great amount of creativity and communication techniques.

Fiaschetteria

The stories I create for 'La Fiaschetteria' focus on an essential value - authenticity, which is key to establishing the right connection with its audience. The tone is in fact very friendly and playful, a typical characteristic of a Neapolitan trattoria that is fully reflected in the selection of dishes they offer. They also have a great interest in hearing their customer's opinions, which is the reason why our strategy often includes collecting feedback through the use of Instagram surveys, questions, and stickers.

#Canva graphic design
#Publishing schedule
#Performance Measurement
#Marketing Tools
#Community managment

Visit IG page

Glamour 2.0.

The reportage photographs taken during the summer season at the ‘Ciclope Beach’ and ‘Le Dune Beach’ clubs have meant a lot to me from a working and above all artistic point of view.

#Canva graphic design
#Publishing schedule
#Performance Measurement
#Marketing Tools
#Community management
#Adaptability
#Marketing Strategy

Visit IG page

Circle Beach

The reportage photographs taken during the summer season at the ‘Ciclope Beach’ and ‘Le Dune Beach’ clubs have meant a lot to me from working and above all artistic point of view.

#Canva graphic design
#Publishing schedule
#Performance Measurement
#Marketing Tools
#Community management

Visit IG page

Hotel Miravalle

The Hotel Miravalle strategy has many factors in common with the Circle Beach. Showcasing the venue and the experience that they offer is a must to communicate the well-being that customers can experience from a day at the Hotel. There are also many seasonal promotions which are a great opportunity to attract customers to book a stay and try a relaxing experience at the venue.

#Canva graphic design
#Publishing schedule
#Performance Measurement
#Marketing Tools
#Community management
#Adaptability
#Marketing Strategy
#Creativity
#Story Strategy

Visit IG page

Imma Bentini

Imma's Instagram profile, a psychologist and motivational coach, was the project that most stimulated me. The strategy I used was planned and studied step by step with her, using topics and dealing with current and psychological topics, which caused interest and interactions. The creation of a real community that interacts with and trusts her figure has been my goal from the beginning. The results were very quick and satisfactory. Here few samples of my Planning Boards and some stories with different topics.

#Story Strategy
#Canva graphic design
#Publishing schedule
#Performance Measurement
#Marketing Tools
#Community management
#Adaptability
#Marketing Strategy
#Creativity
#Cup Cut adjustments video
#Competitors research
#Social Media Platforms
#Performance measurement
#Engagement

Visit IG page

Sabrina Rodrigues

The content stories created for Sabrina, an expert in semi-permanent make-up, PMU, have a promotional purpose of the treatments and, simultaneously, a confidential communication. Here are some graphics with backgrounds and motivational phrases, which make Sabrina's community close-knit and reserved.

#Story Strategy
#Canva graphic design
#Publishing schedule
#Performance Measurement
#Marketing Tools
#Community management
#Adaptability
#Marketing Strategy
#Creativity
#Cup Cut adjustments video
#Competitors research
#Social Media Platforms
#Performance measurement
#Engagement

Visit IG page

Studio Lux

Studio Lux is an aesthetic medicine centre, so I planned and created stories with information and demonstration modalities of the treatments, from the various fillers to skin care treatments.

#Canva graphic design
#Publishing schedule
#Performance Measurement
#Marketing Tools
#Community management
#Performance measurement
#Competitors research

Visit IG page

« See Retouching

See Poptata »