Freelance Social Media Executive

matteomiele944@gmail.com

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Freelance Social Media Executive


Social Media Management


The role I cover as a freelancer consists of the creation and design of images and video Instagram Stories for various purposes. The process, in summary, consists in creating stories for all the clients weekly and scheduling them through Facebook Business Suite or publishing them manually through Instagram or Facebook. As shown in the work below, my process involves the creation of different kinds of Instagram Stories utilizing Canva; interactive, emotional, and aesthetics while making sure to follow the client's brand identities and the communication strategy objectives for the various activities. One of the most important aspects of this role is to understand the goal of the brand and to unleash a great amount of creativity and communication techniques.


1

Fiaschetteria

The stories I create for 'La Fiaschetteria' focus on an essential value - authenticity, which is key to establishing the right connection with its audience. The tone is in fact very friendly and playful, a typical characteristic of a Neapolitan trattoria that is fully reflected in the selection of dishes they offer. They also have a great interest in hearing their customer's opinions, which is the reason why our strategy often includes collecting feedback through the use of Instagram surveys, questions, and stickers.
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2

Glamour 2.0.

The reportage photographs taken during the summer season at the ‘Ciclope Beach’ and ‘Le Dune Beach’ clubs have meant a lot to me from working and above all artistic point of view.
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3

Circle Beach

The reportage photographs taken during the summer season at the ‘Ciclope Beach’ and ‘Le Dune Beach’ clubs have meant a lot to me from working and above all artistic point of view.
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4

Hotel Miravalle

The Hotel Miravalle strategy has many factors in common with the Circle Beach. Showcasing the venue and the experience that they offer is a must to communicate the well-being that customers can experience from a day at the Hotel. There are also many seasonal promotions which are a great opportunity to attract customers to book a stay and try a relaxing experience at the venue.
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